Tonight Bill O’Reilly aired a commercial for Trojan Condoms called “Evolve” that Fox and CBS have refused to run. In the segment he debated with another commentator on whether or not it’s offensive.
The commercial, which you can watch here, takes place in a pig-infested bar where one is hitting on an uninterested woman. The unsuccessful pig walks to a condom vending machine and as soon as the wrapped prophylactic hits his hand he “evolves” into a good-looking young gentleman who sparks the interest of the woman who previously rejected him.
The commercial ends by telling men to “evolve” and “use a condom every time.”
Supporters of the ad have been quick to criticize the hypocrisy of both networks for refusing to pick it up; CBS is known for its graphic crime dramas and FOX for its raunchy television series such as “Family Guy.”
Both networks fail miserably at justifying their reasons. From the NY Times:
In a written response to Trojan, though, Fox said that it had rejected the spot because, “Contraceptive advertising must stress health-related uses rather than the prevention of pregnancy.”
In its rejection, CBS wrote, “while we understand and appreciate the humor of this creative, we do not find it appropriate for our network even with late-night-only restrictions.”
Because they both run salacious content it’s hard not to find their moral objections to the commercial questionable. But I actually like it and support its message, which I interpreted to mean that men who try to bed women unsafely are pigs.
Nothing scandalous about that. O’Reilly noted that there are some 65 million Catholics in the country who could find it objectionable but, c’mon. I mean, I met a lot of Catholics in college. The sororities are full of them.