So I like blue not because my father beat out of me any preference for a less patriarchal color and got to me before Mattel did? I don’t think the pink-rejecting feminists will get a kick out of this:
LONDON (Reuters) – Boys like blue, girls like pink and there isn’t much anybody can do about it, researchers said on Monday in one of the first studies to show scientifically that there are gender-based color preferences.
Researchers said these differences may have a basis in evolution in which females developed a preference for reddish colors associated with riper fruit and healthier faces.
Recent studies have suggested there is a universal preference for “blue,” and there has not been much previous evidence to support the idea of sex differences when picking colors, said Anya Hurlbert, a neuroscientist at Newcastle University who led the study.
In the study, the researchers asked a group of men and women to look at about 1,000 pairs of colored rectangles on a computer screen in a dark room and pick the ones they liked best as quickly as possible.
Afterwards, Hurlbert and colleagues plotted the results along the color spectrum and found that while men prefer blue, women gravitate towards the pinker end of the blue spectrum.
For men, thinking about colors was less important because as hunters they just needed to spot something dark and shoot it, Hurlbert said.